EQUCON
building sustainable companies
»It’s obvious that unsatiable mass consumption has no future. But people have a deep need to create new things. Entire cultures are built on this foundation.«
Bethan Laura Wood
Equcon hybridizes investment and consulting. Innovations and processes are made by people. We advise, support and build on people who are passionate about change.
The balance between equity and consulting is our principle. We promote transparent processes with courageous people and work with companies from a wide variety of disciplines. To this end, we move across contrasting contexts and help our partners to find effective solutions, no matter what the conditions are.
Vision
A company’s role in society
For any business, priority lies in being profitable and maximising its earnings, but it is not enough to see this as the sole purpose of that business.
The greatest opportunities come from aligning society’s goals with those of the company.
Society’s goals
We believe that our actions, as well as the actions of our partners, can make a difference in society and provide solutions to critical social issues.
Solutions to social issues
In order to meet our social responsibility, we evaluate companies not only for maximizing profits but also for their benefits to society.
Social responsibility
Our values determine our decisions in the short and long term and place high expectations on our cooperation partners and ourselves. We continuously develop ourselves to meet and exceed these expectations.
Our values
Environmental protection
Every company must make its contribution to halting climate change and managing the available resources sustainably.
In today's world, ecological challenges are growing at a rapid pace and environmental protection will be one of the central tasks of business, politics and society in the coming years and decades.
Ecological challenges
As a company, we take responsibility for initiating and accompanying changes in favour of sustainable management. At the same time, an active contribution to environmental protection means clear growth and innovation opportunities for companies.
Sustainable business
We see the greatest value in partners who define environmental protection as one of their corporate goals and actively contribute to improving the global situation.
Responsible cooperation
In doing so, we work with companies that make a measurable contribution to halting climate change.
Measurable contribution
Investments in employees
Interests of employees are just as important as those of customers.
Our values include a dual mission: to provide our partners with sustainable, critical growth opportunities and build great companies that attract and retain unique people. We have a clear focus on the development of these employees.
Unique employees
We believe that a company will cooperate successfully with its employees in the long term if the company thoroughly supports those employees and emphasizes the development of their skills.
Developing skills
Fairness and ethics in our code of conduct
Suppliers and other service providers are partners of the companies. Companies will only be successful in the long term if their partners in the supply chain benefit continuously from collaborating.
A solid network of business partners is every company’s backbone.
Solid network
Highest professional standards are natural to us, which is why we are always keen to meet these standards not only in working with our partnering companies but also in working with their business partners respectively.
Professional standards
Fairness and ethics are not measured by profit maximization. They rather create a business climate that is continuously stimulating for all parties involved.
Fairness and ethics
Transparency
Employees want to and need to understand the why and how of corporate decision-making
Only when employees fully apprehend a company’s processes will they find motivation and interest in that company’s business. Understanding its employees is therefore essential for any company.
Understanding togetherness
This is why our actions are always oriented towards clear, comprehensive guidelines that reflect all our steps toward a goal.
Clear guidelines
Sustainable action
We are reluctant to thinking short-term. Our interests lie in long-term relationships with continuously successful companies.
Sustainability is integrated into our culture and values. We believe that a long-term approach is necessary when complex problems are to be examined and resolved.
Long-term sustainability
Short-term investment strategies are now widespread in almost all markets and have their justification, with all their advantages and disadvantages.
Investment strategies
However, our strength lies in human relationships. For our investment in partnerships, this means that instead of focusing on short-term profits, we actively cooperate on a long-term basis when working together successfully, thus ensuring continuous growth even in turbulent times.
Continuous growth
What we do
Business development
We always base our strategies on a well structured business development, knowing that tapping into markets at random quickly leads to the endangerment of reliable earnings in growing companies.
Well structured development
Our strategy always includes the analysis of all growth opportunities inside and outside a company.
Growth opportunities
Our aim is to guarantee a steady and sustainable expansion of a company and to maximize profits in the long term.
Sustainable expansion
Sustainable growth
Too fast, uncontrolled growth often leads to problems along a company’s path and impedes keeping a stable course.
Controlled growth
Together with our partners, we recognize what really matters and choose business goals that are sustainable in the short and long term.
Sustainable business goals
For us, entrepreneurial success is characterized by resilience, sustainable management and stable growth.
Entrepreneurial success
Company Succession
Company succession often represents the decisive bottleneck for the continued existence of established companies. While this holds true for almost all companies, SMEs are a prime example here.
Continuity of established companies
We also offer assistance in bridging gaps in personnel through targeted interim management.
Interim management
Restructuring
We identify strategic, operational, organisational and financial levers that enable rapid change.
Rapid change
The goal in everything we do is a sustainable increase in performance while keeping the balance in continuing previous projects vs. developing new profitable schemes.
Sustainable expansion
Digital transformation
The technical capacities of a company nowadays often determine the limits of its performance.
Technical performance
Innovation Management
Looking at sustainably growing companies over the course of history, managing ideas at an early stage has always proved to be particularly decisive. Nevertheless, handling creative ideas and innovations is one of the most important factors of success no matter at which stage a company finds itself.
Creative ideas and innovations
We therefore concentrate our resources on the identification and enhancement of the most important sources of innovation both within the company and beyond its borders.
Sources of innovation
Through sustainable innovation management, we guarantee an efficient and effective handling of creativity and thus a secure establishment in the respective market.
Sustainable innovation management
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Philipp Maximilian Pommerenke
Founder
Studied mechanical engineering at the Technical University of Berlin. Philipp has worked for national and international service companies in various management positions from 1991 to 2006. As managing partner of Equcon, his focus is on the optimization of processes and structures, reorganization and business development.
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Nils Konstantin Hölterhoff
Founder
Studied business administration at the University of Bayreuth and the Helsinki School of Economics. Nils loves food & drink and hosting guests, so his focus is on founding, consulting, building and managing companies in the food industry.
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Richard Benjamin Klepsch
Data Analyst
Studied horticultural sciences at the University of Natural Resources and Applied Life Sciences, Vienna, the Technical University of Munich and the University of Bologna, most recently with a research stay at the Mountains of the Moon University, Uganda. Richard is interested in sustainable development and enjoys working on the consolidation and evaluation of meaningful data.
»The best companies don’t just look to their shareholders, they connect the concerns of employees with those of customers and they care about the communities in which they operate.«
Larry Fink, Founder Blackrock
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Sustainable companies
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Walter Confiserie has been an authority in Berlin since 1915.
As a handicraft business with a strong regional focus, Walter Confiserie owns four branches in Berlin plus e-commerce and is a steadily growing player in the B2C market. At the same time, the company is an institution for business customers and supplies numerous companies throughout Germany, including well-known brands in the hotel, retail and culinary industry.
Craft business with a regional focus
Equcon's collaboration with Walter Confiserie began with the search for a suitable successor to the company's management. The owner-managed company was facing a generational change and the beginning of structural change in equal measure.
Succession of corporate management
Part of this structural change and the company's current focus are digital advances in production control & resource management. As a buyer of agricultural products, the transformation of the supply chain towards more sustainability is also in the foreground.
Digital production control & resource management
As a company with a history of more than 100 years, which finds itself in the area of conflict between tradition and transformation, the motivation and development of the employees is of existential importance. In the upcoming years, this means making the opportunities of structural change available not only for efficiency and productivity, but above all for the employees themselves.
Tradition and transformation
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Since its successful appearance in the start-up TV show “Höhle der Löwen” (Germany’s “Dragon’s Den”), Spooning Cookie Dough has claimed a firm position in the still new market for raw cookie dough products.
While the US market is already experiencing a mature, sustainable trend, the company from Berlin-Prenzlauer Berg is one of the pioneers in Europe. In addition to pop-up stores and branches in Berlin and Stuttgart, the products are distributed through food retailers throughout Germany. In parallel, the start-up has developed a franchise model for its Cookie Dough bars.
Cookie dough pioneers in Europe
Its products are original, appeal to new target groups and fill a gap in the German market that has not yet been filled. At the same time, Spooning Cookie Dough offers a flexible, non-seasonal range with low logistical demands.
Original products fill a gap in the market
As a modern start-up, Equcon’s collaboration with Spooning Cookie Dough is focused on innovation management. The development of a stable brand forms the basis for organic and inorganic business development.
Modern start-up
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As part of the rapidly growing market for web-based maps, Mappa Software is in touch and behind the scenes of visualized geoinformation and data-driven decision-making.
While ongoing successful collaborations with nationally and internationally relevant publishing and media companies already flourish, the company offers tools for a wide range of industries as well as individual users.
National and international cooperation
Being a Software as a Service, Mappa’s products focuses on ease of use and embedding across a range of formats.
Software as a Service
The company's challenges lie in claiming a share of the heavily monopolized market for online maps to ensure sustainable business development. Equcon will initially support Mappa Software in achieving organic growth. This means a sustainable sales concept with a keen eye on trends in inorganic business development in future years.
Sustainable sales concept
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shoedoc repairs, personalises and maintains shoes and realises its services 100% digitally via its online shop. The company thus follows the global trend for web-based services as one of the first online shoe repair services in Germany.
In cooperation with the bespoke shoe manufacturer Vickermann und Stoya, Equcon is helping to develop and shape shoedoc's digital presence. shoedoc and its customers are setting an example for the possibility of a sustainable recycling economy.
Digitization of the craft
With its business model, shoedoc enables the modernization of traditional businesses in times of online trade and sets a good example for the digitalization of handicraft businesses. Equcon’s collaboration with shoedoc marks a classic example for reviving seemingly outdated services which can be revived applying modern product and innovation management.
Modern product and innovation management
